Desired Advertising – DAD – Is that possible?

These days everybody is talking about the different types of online advertising, which one generates more clicks or generate a better conversion rates. Today’s online advertising it’s turning pretty much complicated but the conversion rates are increasing very slowly or even not increasing at all. So, how much work is necessary to push the conversion rates up? And the ROI of that work is really positive?. Normally when some technique doesn’t work or is not working as much as necessary, the people try to defend it even with impossible explanations, but let us feel comfortable with the known technique for

Continue reading »

What’s the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and particularly, what it isn’t.

Continue reading »