MKTG 2.0 – Congratulations AMDIA!

Last Wednesday was MKTG 2.0 in Buenos Aires, it was a one day event organized by AMDIA (Asociacion de Marketing Directo e Interactivo de Argentina, or Direct and Interactive Marketing Association from Argentina). More than 28 speackers covered the most up to date topics of interactive marketing. – ROI in Digital Marketing :: Damian Voltes, Digital Ventures. – Email Marketing and Viral Marketing :: Julian Drault, ePEXO – E-commerce Best Practices :: Carolina Piber, Latin3. – Improving the CPC :: Damian Sztarkman, E-volution. – Rich Media, Impact Tools :: Adrian Campanelli, Real Media and Gabriel Sanchez Catena, Admotion. – Broad

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Throughput accounting – isn’t your website a system?

When Professor Ing. Adolf Held (MBA) presented in 2001 the topic Thoughput accounting I was a bit more than fascinated. Nowadays it’s still seems to me one of the most important management models, because you could use it for a bunch of different things. While lean accounting based on cost is focused in minimize the cost of capacity, throughput accounting is focused on maximize de use of capacity. The Theory of Constraints, a management philosophy derived from physics, assumes that constraints prevent organizations from achieving better performance. The Theory of Constraints (TOC) is based on a scientific method that has

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An small picture from the big picture

Last week was the “big picture” from Emetrics Summit in Washington. I could not be there for work reasons but fortunately my friend Avinash could and has wrote at his blog great comments about. I´m analyzing the presentation and will be posting my conclusions soon, by now let me invite you to visit Avinash’s blog at http://www.kaushik.net/avinash (Thanks Avinash for sharing with us all the Big Picture´s information).

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When your traffic meet the users…

I’ve tested or at least investigate almost every web analytics tools, both log file analyzers and Page Tagging. I love to see how this companies are focus on improving front end stuff, or adding 3000 different reports (most of them doesn’t fit your needs), but none is focus on what I think really matters in web analytics. – Flexibility: Every single project is different and it has to be fixed to the corporate strategy, so how could be possible to use one of the “3000 standard report”, and even if you agree on reviewing each of them, it takes you

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Web Analytics

Wed 11 of oct. Various locations around the world. Web Analytics Wednesday is the world’s only organic event for web analytics practitioners. To see where this month’s event are being held visit http://www.webanalyticsdemystified.com/wednesday

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