Passion for work

If you don’t do it excellently, don’t do it at all. Because if it’s not excellent, it won’t be profitable or fun, and if you’re not in business for fun or profit, what the hell are you doing there? (Robert Townsend).

Continue reading

Reframing Conflict

This month as every month I´ve received the Oracle Magazine, in which I’ve fount a very interesting post that I want it to share with you. Where there are people, there is a potential for conflict. And it doesn’t take an HR expert to realize that unresolved conflict in the workplace can be costly—in terms of low morale and productivity, litigation, sabotage, or even violence—which is why organizations increasingly view conflict resolution skills as a core competency for many employees. With the shift from traditional reporting structures to cross-functional (or cross-dysfunctional) teams, the possibility of conflict is heightened—and greater confusion

Continue reading

Does viral marketing make any sence?

One of the very interesting presentations in MKTG 2.0 was Greg Johnson’s. He talked about innovation, and one of the topics he mentioned was Viral marketing. Even when some of the previews presenters mentioned their viral campaigns, Greg’s doesn’t doubt in criticize the concept in my opinion in a very exaggerated way. He said something like “What’s viral marketing but the very basic function of the internet itself?” I do not agree with Greg, so let’s see what viral marketing is: Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce exponential increases in

Continue reading