US Hispanics – A minority?

We all know that Hispanics are still the USA’s fastest-growing minority group, but the truth is that most of their population increase comes from births in USA rather than for immigration. Government numbers shows that 60% (1.3 million) of the new Hispanics in 2005 are citizens because they were born in USA. In USA, a third of their population are considered minorities, in which Hispanics are the largest minority group with almost 43 million. It’s important to take into consideration that the US Census counts all residents and makes no distinction between those here legally and illegally. William Frey, demographer

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Unique visitor – Unique Meaning?

When people talk about unique visitors, are they all talking about the same thing? When people compare two different website by their Unique Visitors are they comparing equivalent things? Well I guess both answers are “probably not”. There are some important things to take into account to really understand what “Unique Visitor” means in each case. Let’s try a definition… “The metric Unique Visitor refers to a browser that was connected to our website at least one time in a defined period of time”. It means that there are several factors that we need to take into consideration before analyzing

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Packet Sniffing for Web Analytics – Amazing Interview to Ivo Rehberger from Nextwell

In order to understand the application of Packet Sniffer for Web Analytics proposes I interviewed Ivo Rehberger, founder, Development Manager and the main software architect of Nextwell. He has a doctoral degree in technical cybernetics, and has published many articles in technical journals and e-zines. In NEXTWELL he is responsible for research and development. Netwell commercializes a very interesting product called Clipen which is awfully usefull for Analytics proposes. JUAN: What’s packet sniffer? IVO: Generally, packet sniffer is an application (or sometimes appliance) that captures packets from a network and stores them on a hard drive. The term sniffer has probably its origin

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Packet sniffing for web analytics

Some time ago I’ve wrote the post “What are Log File Analysis and Page Tagging?” about the most popular web analytics technologies “Page tagging” and “Log file analyzers”. I received a comment from Ivo Rehberger (Development Manager, Nextwell) in which he mentioned the advantages of Packet sniffing over the other two technologies. I just omitted this third technology because I wanted to mention the two most popular, but I do agree with Ivo, this technology is as good as the other two and is important at least to mention it (with pros and cons). …”One of the most important advantage

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