Optimization: The Glue Between Marketing and IT

We all know this: interactive is becoming an ever larger part of the marketing supply chain. The days of focusing on how a brand is delivered on TV are diminishing daily. Large scale CRM systems are still widely used to retain and grow the customer base and the internet is a critical channel for acquisition. Moreover, measurement, ROI, and accountability are forefront on people

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Web Analytics Wednesday, Boston MA

Please join Eric Peterson, CEO of Web Analytics Demystified, live and in-person, for a rare Web Analytics Wednesday (WAW) – on TUESDAY (WAT), June 19th. Well be at Aquents HQ at 711 Boylston St, in Boston, MA. Walk through the front door and look for the signs. We’ll be celebrating the partnership between Web Analytics Demystified and Aquent. Unica is also co-sponsoring the event. Eric will give a presentation, and we’ll also have the best analysts in the industry on hand (as long as the analysts aren’t traveling or too busy! 🙂 Did I mention free food and drinks (as

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Internet – Daily Quote

“We will create a civilization of the Mind in Cyberspace. May it be more humane and fair than the world your governments have made before.” A Declaration of the Independence of Cyberspace. John Perry Barlow. Davos, Switzerland. February 8, 1996

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Web Analytics – An hour a day

If you are in the internet industry you sure know Avinash, one of the most dedicated web analytics professionals. His passion for web analytics allowed him becoming one of the top referents of the industry. His blog Occam Razors is visited by the most important industry professionals making it the most visited web analytics web site. Now, Avinash is presenting his book “Web Analytics, an hour a day”, where he goes beyond web analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. His revolutionary approach to web analytics challenges prevalent thinking about the

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My kingdom for a pageview

If there is something that revolutioned the internet it is SEM, mainly with google. This company understood that value of relevant content and give the chance to people who generate it to earn some money. The result is really good, they have a really simple service, that almost anyone with a minimum internet knowledge could handle. Both, adwords and adsence give the users a lot of technical and marketing support (even with very simple e-learning modules). The fact is that today citizens became publishers, and the the TV raiting war is being emulated but in a different scenario. The objective?

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Go Ahead

Daydreaming might feel like the ultimate waste of time, but it’s just the opposite. Recent research from Dartmouth College suggests that during daydreaming, your brain may actually be processing important issues that aren’t relevant at that immediate moment

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