Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it […]

Some important points about Web Analytics Tools

In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products. 1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time […]