Google launched some feature imprevements

Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are: – “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it. – The Map Overlay report view now defaults to Country instead of Subcontinent. – Content reports now have a Segment menu so you can cross-segment pages and sets of pages by referral source, keyword, visitor type, and other visitor

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Microsoft Web Analytics the first real Google Analytics competitor

Last 09th of January Ian Thomas posted in his blog (Lies, Damned Lies… “The unpredictable world of online marketing and web analytics) a note called “the rumors are true, Microsoft ‘Gatineau’ exists” with he following disclaimer: “None of the information in this blog post constitutes a commitment on Microsoft’s part to deliver any particular technology or service. Any and all of the information here is subject to change without notice”. But what Microsoft Gatineau is? Gatineau is the code-name for Microsoft’s forthcoming web analytics tool based on technology they acquired from DeepMetrix Corporation last year. Gatineau is the name of the Canadian city where

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Do you want traffic? You need a social network!

Social networks allow people to interact easily with people and share interests and passions. Internet knew how to capitalize this trend letting people to interact and generate content. The results it amazing, just take a look at Alexa´s top traffic websites. RANK Web Site 1 Yahoo! 2 Microsoft Network (MSN) 3 Google 4 YouTube 5 Windows Live 6 MySpace 7 Baidu 8 Orkut 9 Wikipedia 10 QQ 11 Megaupload 12 Hi5 13 FaceBook 14 Microsoft Corporation 15 Yahoo Japan 16 Blogger.com 17 RapidShare.com 18 Sina 19 Ebay 20 Friendster 21 Fotolog.com 22 Sohu.com 23 163

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Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it automatically populates sites with new information without a user having to refresh the screen or pull up new pages. This technology renders the pageview yardstick virtually worthless. ComScore Media Metrix, a Nielsen rival, recently developed a new metric to weather changes in site value led

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Some important points about Web Analytics Tools

In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products. 1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time less flexible. The possibility of manipulate the information inside the tool is a must, and in a lot of cases is not even available an API. 2- Cost: Prices are in general ridiculous. When Google Analytics was launched I thought that prices should decrease but

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Web analytics and the Web Based Applications

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser. Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of what every person do with a computer. The trend in a short term future is the all the desktop applications are going to be online (thanks God), no more installing hundreds programs after formating or changing your PC. But the thing is, does it became

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