Google launched some feature imprevements

Last month Google launched some feature improvements for their flamboyant Google Analytics version. Those improvements are: – “Go to box:” This function is very usefull since it allows you to jump direct to an specific row instead of scrolling up and down. If you have 5,000 referring sources and you want to see row 3,456, you can jump right to it. – The Map Overlay report view now defaults to Country instead of Subcontinent. – Content reports now have a Segment menu so you can cross-segment pages and sets of pages by referral source, keyword, visitor type, and other visitor

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Nielsen Shuts Window on Pageview Rankings

Yahoo reports that Nielsen/NetRatings will be scrapping the pageview-based rankings system that’s long comprised the industry’s webpage yardstick, in favor of tracking the length of time visitors spend at sites. The move comes as new technologies, such as online video and AJAX, chip at the relevance of pageviews. AJAX in particular is tricky, as it automatically populates sites with new information without a user having to refresh the screen or pull up new pages. This technology renders the pageview yardstick virtually worthless. ComScore Media Metrix, a Nielsen rival, recently developed a new metric to weather changes in site value led

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Some important points about Web Analytics Tools

In more than 10 years of experience I had the chance of trying almost all the well known web analytics tools, and I found some points that in my opinion Web Analytics tools developers must consider for their products. 1- Flexibility: Web Analytics tools are becoming more and more simple but at the same time less flexible. The possibility of manipulate the information inside the tool is a must, and in a lot of cases is not even available an API. 2- Cost: Prices are in general ridiculous. When Google Analytics was launched I thought that prices should decrease but

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Web analytics and the Online Based Applications

In web analytics we track, tabulate and analyze data from all what is displayed (and not) into an internet browser. Today the most normal things we display in a web browser are websites, blogs, and so on. But the desktop applications are installed in every computer so today we have part of the information of what every person do with a computer. The trend in a short term future is the all the desktop applications are going to be online (thanks God), no more installing hundreds programs after formating or changing your PC. But the thing is, does it became

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