Advertising on web 2.0 – Are we ready?

One year ago or so I was talking about something I called DAD or desired advertising (like this one or this one) that was based on delivering the right ad to the right person, and the right ad to the right person is linked to the variable “time”. And the variable time (when I want it) is expressed by the user in different ways, but always as an exteriorization of a desire. When the people browse in a search engine, or search content within a site or navigate particular content, or even accept to open an email, quick message, or

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Avinash Kaushik – an amazing interview

I’m so glad of presenting to you this interview with Avinash Kaushik. If you are reading this blog is because you are, at least, interested in web analytics, and of couse you know him, but just as a formality here is Avinash’s BIO. Avinash is an Independent Consultant with a focus on speaking and consulting engagements that help organizations unlock the power of web research and web analytics to create truly data driven organizations and gain a strategic competitive advantage. He is also the author of the book Web Analytics: An Hour A Day, published by Wiley. Currently He is

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How to define and optimize funnels

If you want to analyze any special process from your site with the funnel function here are some tips. The first thing you should consider is that your site is a system, taking into consideration the very basic concept (wikipedia: from Latin syst?ma, in turn from Greek ??????? syst?ma, is a set of entities, real or abstract, comprising a whole where each component interacts with or is related to at least one other component and they all serve a common objective), and as every system is extremely important to understand what things flows through it, how those flows occurs and

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Recycling your mind for a better analysis

As much as we learn about our career and became better professionals as much things we do with no mental process involved. Once a journalist asked Pete Sampras what does he think about when playing tennis, and Sampras answered, I just react don’t thinking process involved. The same thing occurs to us, and even when this allows us to become more and more pragmatic, we should never lose our curiosity. So when you start using or just try any web analytics tool, start from the very beginning, understanding what every indicator means in terms of web analytics and in terms

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The hard task of understanding text messages

Since most of cell phones have no QWERTY keyboard people should create an easier way to write their messages, so today you should program your head with this new codes if you want to understand what your colleague, client, supplier, or friend are telling you. Because sometimes the obvious it is not so, here is a useful list of some those codes: A3 – Anytime, anyplace, anywhere AAMOF – As a matter of fact AFAIK – As far as I know AFK – Away from keyboard ASAP – As soon as possible B4 – Before B4N – Bye for now

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