The dilemma between Avinash’s 10/90 rule and Google Analytics

One of the questions I asked Avinash during the interview was why should companies invest in web analytics profesionals when “everybody can handle” web analytics tools. In the answer Avinash mentioned his 10/90 rule which in my opinion companies must apply. This rule says that for every 10 dollars you invest in web analytics you should invest 10% in the Web Analytics Tool and 90% in professionals that use effectively that tool. But now I have a problem, because my company applied that Avinash

Continue reading »