Blogger Fest in Buenos Aires

If you are a blogger or you are just starting with a new blog you cannot miss Blogger Fest next Tuesday (4th of December) in Ambient House, Guemes 3560, Buenos Aires – Argentina. It’s a great initiative from Sonico with collaboration of TercerClick and Mac Station. If you would like to go and have no invitation yet, you can get one here. How? We have two tickets: 1- If you are a registered user from Analytics 2.0 just send us an email, the first email I receive (from a registered user!) get the ticket. 2- If you are a non-registered

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Analytics 2.0 is running MS Gatineau

Two weeks ago I received the invite for joining the MS Gatineau Beta test. Unfortunately this month I am very busy so I had, during last two weeks, time to setup Gatineu. Anyways, I received a reminder and finally did it. I’ll let Gatineu collect information from one or two weeks and then I’ll publishing a MS Gatineau Review. Let’s see 😉

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The importance of a good information source

As we are saying for a very long time, if you are not able to believe in the information you are using to make decisions (at least with some certainty) it means you are putting your company under a very risky situation. Today Techcrunch posted a very interesting note about Alexa (we also talked about the low certainty of this information source long time ago). This note says that even when some information sources like comscore are measuring small sites incorrectly while with larger sites are more precise, but Alexa seems to get everything wrong, no matter how large or

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Towards the proper use of surveys

These days many websites are conducting surveys among their users, the availability of free tools is a key factor to understand their increasing use. But unfortunately are not always used in an appropriate manner. While the questionnaire is the basis of any survey and the great determinant of the success or failure of it, it is not just about generating some questions. Actually one of the biggest errors is arming a questionnaire with a lot of questions, poorly drafted and with non-clear choices. In this whitepaper [download=3] you will find quite simple recommendations that we suggest to having in mind

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Welcome aboard!!!

I am very glad to announce that Justo Ibarra had joined us as a collaborator. Justo has a Bachelor in Sociology and a Masters Degree in advanced quantitative statistical techniques. In the labor field has a significant background in market research projects for companies like, General Mills, Mc Donald’s, Unilever, Pepsi, HP, Google, Microsoft, among others. I would like to personally thanks Justo for taking this challenge and welcome aboard!!!

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Relax – Microsoft Gatineau Demographic information is well protected

Finally Microsoft is officially providing information about how they track, process and manipulate Demographic data for the Microsoft Gatineau Demographics report (view white paper here). Thanks Ian for this information! The process is as follows: 1- Once a new user register to Windows Live or MSN a LiveID and an ANID (Anonymous ID)are generated simultaneously. 2- The ANID is derived by applying a one-way cryptographic hash function to the LiveID. A one-way cryptographic hash function ensures that there is no practical way of deriving the original value from the resulting hash value

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