Analyze your video performance with YouTube Insights

Finally YouTube has launched a suit of Analytics tools that help users analyze the performance of their videos. Even when YouTube already offers comments, ratings and a ranking for each clip this new tool Analytics Suit called “YouTube Insight” adds context about location and time when the users what each specific video. Since youtube became a new advertising channel I was really waiting for this service, unfortunately it is pretty basic and if I’m not wrong it has no API. Anyways it is definitely better than nothing and a great start  . Visit the Youtube Blog for more information

Continue reading

Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee. I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents. Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast

Continue reading

Google Analytics Benchmarking report

One of the pillars of the Analytics 2.0 theory is “Integration” and a 360 degree view, because the only thing what matters is having relevant information close to your hands. I don’t really care where does the information comes from. Last 5th of March Google Analytics launched the beta version of “Benchmarking”, a new report that will allows you to compare yourself with any available Vertical Industry. I found this report simply amazing because it is really hard to now how your business is doing until you compare it with another company from your industry. How can you know who is the taller

Continue reading

Since Microsoft Gatineau nothing will ever be the same

The first thing I thought when heard about Gatineau (Microsoft’s Web Analytics Solution) was, “now the market will become interesting”. Even when Google Analytics is not the best Web Analytics solution (I mean, not at all), is a great solution if we consider that is free, indeed is better than some none free ones. In that time I imagined the web analytics market as follow. Apparently I was not wrong, if you take a look at the Google Analtics’s blog they are launching updates without taking a breath. Actually they don’t even give me the chance of posting about one update and they are launching another

Continue reading

Google launched the Urchin Beta Version.

Finally Google launched the beta version of Urchin. To those not familiarized with it, , Urchin is the Logfile Analyzer platform used by Google to build Google Analytics. Log file analyzer is the type of Web Analytics platform that you install in your server without any tag in your site pages. The logfile analyzers advantages are: 1- No direct variable cost (you don’t pay per pageview). 2- The information is always on your servers, no matter which tool you use. 3- We can change the Web Analytics Tool as many times as we want it and the information will be always

Continue reading