From ignorance to full control in only 6 steps

I am still laughing after writing this title, mainly because I don’t believe in “gurus” and their magic formulas. This post aims to give some tips that although they are generic and should always be contextualized, with these precautions can be very useful, indeed they are for me. What do I mean with “from ignorance to full control in only 7 steps”?. I’m talking about the process that begins with a non-measured website to (and as Robert Kaplan said, if you can’t measure it you can’t manage it) and finishes with a full set of indicators that allows you to

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White Paper IV – Social Networks in Latin America – Second Part

Social Networks in Latam (Second part) According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million. During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America. It is important to point out that persons that are using more than one of the above mentioned Social Networks are being

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The Web Analytics Association Announces the 2008 Board of Directors

Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors. * Vicky Brock, Highland Business Research, Inverness Highlands, Scotland * June Dershewitz, Semphonic, San Francisco, CA * Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada * Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA * Alex Langshur, PublicInsite, Medford, MA * Neil Mason, Applied Insights, Oxford, England * Lauria Paxia, I.C.C. S.r.l., Catania, Italy * Seth Romanow, Microsoft, Redmond, WA * Marshall Sponder, Monster Worldwide, New York, NY * Robbin Steif, LunaMetrics,

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