US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV

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Key Tips – Web Analytics for Blogs – Second part

As promise, the second part “Interaction”. Interaction: When you created your blog, you did it for a reason, an objective, so you should measure if that objective is being achieved or not. Whatever your objective is, it may be related with some kind of interaction between your audience and your blog (unless your objective is not being visited at all…like an autistic blogger  )  so, it is important to measure it. Let’s see how to do it: a.    Comments per post: This metric is as simple as useful; because it let you know if your posts are generating interaction among your readers. If

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Key tips – Web Analytics for blogs

I’m frequently asked about “which metrics should I use to measure my blog?” and my answer is always the same “It is not possible measure all the blogs with the same information structure, it really depends on the blog profile”. I answer that inviting people (you) to take action on their own project/s. However if you are still interesting in that information, here we go: I hope you find useful the following tips, but please don’t forget to consider your blog profile and peculiarities before designing our own information system. I recommend you to think your website as a pipeline where things flow through it: 1-

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