YAHOO! WEB ANALYTICS LAUNCHED ITS 9.5 VERSION…SWEET!!!

Yahoo! Web Analytics (#YWA) has launched its 9.5 version. Among the new features you will find: – New Demographic Dimensions– New Psychographic Dimensions– New Charting Capabilities– New Path Analysis– New Negative-Segmentation opportunities– New version 5 tracking code – Native PDF export.– Use up to 50 actions (goals).– Introduction of 38 custom fields.It is important to point out that demographic data will not only be presented in sexy charts but you will be able to use it for filtering another reports information. Take a look to some screenshots or get more information visiting Dennis blog

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WAA BOARD OF DIRECTORS 2009 ELECTION RESULT

The WAA has finally announced the 2009 elected Directors of the Board. I was not elected, something that doesn’t make me feel so happy but I’m very glad of having “on the board” people like: ConsultantsAnil Batra, AscentiumStéphane Hamel, Immeria PractitionersEd Wu, DellPeter Sanborn, MicrosoftRachel Scotto, Sony Pictures VendorsAlex Yoder, WebTrendsMatthew Langie, Omniture Congratulations to all of them, I have no doubt they will do it great!!!

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THE UP LAUNCHES A HANDS ON ONLINE ADVERTISING PROGRAM

The Graduate School of Business from the “Universidad de Palermo” launches the first “Hands On” Online Advertising Program in LATAM. The program aims to provide participants with all knowledge and tools available to promote a website.With a strong practical approach, the classes will be performed applying theory with examples in real time. I’m so glad of being part of this program for two reasons. First because it was developed having in mind that “if you can’t measure it you can’t manage it”. So we can say that Analytics crosses the program across every different module. The second reason is because as you know I love the “Hands On”

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