WE UPDATED TO YAHOO! WEB ANALYTICS 9.5 VERSION

Our account has been updated to the Y!WA 9.5 version and it is simple awesome! We will be posting the new version review in a few days, keep in touch. One of the Yahoo! Web Analytics 9.5 new features that I love is that you can drag and drop a call out icon to any place in the chart and you can add your insights or additional information. I love it because it adds a lot of relevance to your analysis. Enjoy some screenshots.

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FOUR RECOMMENDED WEB ANALYTICS BOOKS

This 2009 I found that people is more interested in Web Analytics than ever before mainly because they are constantly asking me about a good Web Analytics Book, so here I’m leaving a list of SOME of the ones I like best. – Web Analytics an Hour a Day by Avinash Kaushik. Estimated cost USD 30. – Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business (Paperback) by Eric Peterson. Estimated cost USD112. – Web Metrics: Proven Methods for Measuring Web Site Success (Paperback) by Jim Sterne. Estimated cost USD30. – Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)

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INTERACTIVE VS TRADITIONAL MARKETING ROI AND THE WINNER IS…

Sometimes Online Marketers don’t understand budgets are still much higher in offline advertising than Online Advertising. Emarketer carried on a very interesting research that surprised me at the same time that helped me understand the above mentioned situation. This chart shows that even when there is a high quantity of professionals that believe that Online ROI is higher than offline ROI, there is more people that “don’t know”. However if we join… the answer that represent “equal or less” there are more people that think that Online ROI is equal or lower than the Offline one. So now I kept thinking

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YOUTUBE INTEGRATED GOOGLE ANALYTICS ON BRAND CHANNELS!

Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site. More information at YouTube Biz Blog

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CONVERSION CENTRAL BY GOOGLE ANALYTICS

Google Analytics has just launched “Central de Conversiones” (Conversion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.The blog will be updated twice a week by some of the current Google Analytics Authorized Consultants, amazing people that I have the honor to interact with. I must point out that the focused in not on advertise Google Products but on helping people improving their online businesses (Of course because that

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