HOW TO SELECT THE WEB ANALYTICS TOOL THAT FIT BEST YOUR NEEDS

Today we have dozens Web Analytics tools to choose from, some of them are completely free and some others are free if you use less than a limited quantity of pageviews (I’m sure that most of you don’t reach that quantity). The broad range of Web Analytics tools represents a complication in decision making for most of people so they come to me normally with the same question “What is the best tool for X amount of money” or when the question cames from a Corporation they go “What is the best Web Analytics tool in the world, I don’t care the cost, I want it

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WHAT’S BEHIND THE OMNITURE ACQUISITION BY ADOBE?

Yesterday Adobe has published that they entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at something like 1.8 billon dollars (fully diluted equity-value basis), with a valuation of 21.5 dollars per share in cash. After reading this announcement lot of things came into my mind and after analyzing for a while I think that things are getting clear to me. Remember the following graph from this post? Well apparently I was right, free tools are getting smarter, no doubt about that and paid tools are working harder to add enough value for making their prices look fair. So, why is Omniture selling their business? Well

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EMAIL MARKETING BENCHMARKS – OPEN RATE, CLICK RATE, UNSUBSCRIBE AND MORE

Here I leave you some interesting Charts from the eMarketer note called “Who is Most Engaged with E-Mail?”, can we generate clusters based on the different Web Mails to optimize ROI? Even when a Web Mail is just a Web Mail and using one or the other seems to be just a casual decision, they behave really different regarding Open Rate, Click Rate, Soft and Hard Bounce rate, Abuse, Unsubscribe, etc. Lets take a look.

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