COMSCORE TO ACQUIRE CERTIFICA

Yesterday Comscore posted a press release with the following highlight “Comscore to acquire Certifica, a leading provider of Real Time Web Measurement and Digital Marketing technology solutions in Latin America“. On it Comscore explains that the objective of this acquisition is to jump Latin American market entrance barriers. Even when at a first sight it is not really easy to understand this acquisition (at least for me), is a way to buy a list of high qualified leads in the region. Actually if I have to sell Comscore products I would definitely visit Certifica’s clients. I keep thinking about this acquisition…by now…Congratulations Alejandro Fosk and Comscore!!!

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GOOGLE ANALYTICS PEDAL TO THE METAL

Today Google has announced a bunch of new an very interesting features under the “Powerful, Flexible and Intelligent” motto . Take a look at it I’ll be brief: 1- Up to 20 goals: 2- Setup goals by time spent or Pageviews/visit. 3- Mobile site tracking: Now you can track your mobile website with Google Analytics whether your users have javascript or not. If you are an Iphone or Android apps developer now you can track your apps performance with Google Analytics. 4- Advanced table filters 5- Unique Visitors: Now, you can use the Unique Visitors metric from any of the Google Analytics dimensions

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