FIN Concept – Free is nothing

“I implemented Google Analytics because is free” is one of the most trite phrases this days in the Internet Industry and let me introduce you the FIN Concept…Free is Nothing. Do you thing that Google Analytics or Yahoo! Web Analytics or any other tool is free just because your don’t have to pay for them? That is not correct and I’ll show you why… Opening a Google Analytics Account is just the beginning of the history after that you have to setup the account and lost a couple of days thinking about what’s your system (website) Objective, how’s your system is composed, what is its structure, what can a

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WAA Keeps moving forward

Today is a very important day in my life since, thanks to the Web Analytics Association, I’m the new (and FIRST!) “Coordinador Regional para Hispanoamerica“. This decision is part of the WAA Globalization Strategy leaded by the tireless René Dechamps Otamendi (Globalization Chair at WAA) . Since today I’ll be working in the Hispanic Latam WAA expansion strategy which will be resulting (I hope so!!!) in a better industry for all of us. It gonna be a challenge that I’ll really enjoy it!!! I would like to thanks the Board of Directors and It’s Chairman Jim Sterne for supporting me and of course to René Dechamps Otamendi…YOU ROCK!!!

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