The Digital Analytics Association launches new website

If you are a Digital Analytics geek I have great news, at the Digital Analytics Association we have just launched the brand new Website with an improved navigation, visual representation and probably the most important improvement, the addition of the member only online community, which gives you: 1- An Improved Member Profile and Directory: Your Member Profile can include memberships in various committees and country groups, links to personal social networking sights, and much more. 2- Ability to Get Involved: Are you interested in joining the Research Committee? The Spain Country Group? Simply go to the Groups section and join us. You will immediately start to receive

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A/B Testing or 360 view?

A/B Testing or 360 view? Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source. The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the

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A/B TESTING OR 360 VIEW? “BENEFITS” IS THE KEY

Identifying the type of information we are handling is the base for building decision-making scenarios with an acceptable level of risk. The type of information has nothing to do with the information source.  The information source is just a mere “provider” but is not important at all once the information is already in your information system. For instance a Web Analytics tool could provide Behavioral information, however some of them could provide attitudinal information and it doesn’t make any change as long as you know which kind of information you are handling in every case. If your Web Analytics tool just provide Behavioral information (all the Web Analytics tools do it)

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