Data Integration where are you?

Data Integration, where are you? During the last two days I was at Adtech San Francisco and I was very surprised (and not) because none of the Web Analytics tools where present there. Google was there just with Adwords, Yahoo! had no booth nor did Omniture, or Coremetrics. Would it be that they are big enough for not needing to do advertising? So, should I think that Adwords is small? You can also say that some of the tools are free and they are part of other business (like Adwords and Google Analytics) and here is when we return to the beginning. Information is what makes you

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ANALYTICS NINJAS UNDERCOVER

During the last HOWA Buenos Aires Mariano Amartino (one of the most recognized bloggers in the region) was presenting the topic Analytics & Bloggers. He agued that he is not an Analytics expert but just a guy that uses a couple of metrics and a lot of intuition to manage their blogs. Actually I invited him to challenge us (people working in Analytics). You know, something like “I never used Analytics and I’m very successful”. I had the fantasy that if it is possible to be successful without Analytics then we had a lot to learn from…actually we could even understand why Analytics is not as much developed in

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