Configuring your web analytics tool for content analytics

If you are seeking to get the most from your site, look after Content Analytics. Some Web Analytics tools have offered the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your website has this functionality means that you will have from each particular page, as much pages as searches your users run. I receive a lot of questions related this feature, saying “in which times you track the

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SETTING UP YOUR WEB ANALYTICS TOOL FOR CONTENT ANALYSIS

Some Web Analytics tools have offers the possibility of tracking and manipulating information based on the query parameters of the query string. One of the most used functionalities is Internal Search: This is a very useful and extraordinary feature that allows you to track and measure what people is searching at your website. However if your website has this functionality means that you will have from each particular page, as much pages as searches your users run. I receive a lot of questions related this feature, saying “in which times you track the information from the query parameter and in which circumstances you strip the query parameter from the url“. In every

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Information vs insights. Towards a data driven culture

One of the basics topics in “data driven culture 101” is understanding that information is not useful itself. I know, you probably read the header and said, I know it is not, however sometimes the obvious it is not that obvious so let’s go for it. Information is just set of data ordered and processed in an specific way that make it relevant for decision making. However the human brain is responsible for the magic of understanding a situation using this information. A tool will never be able to do this. Humans performs very poorly with repetitive processes but are

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WHY INFORMATION DOESN’T MEAN INSIGHT

I know, you probably read the header and said, I know it is not, however sometimes the obvious it is not that obvious so let’s go for it. Information is just set of data ordered and processed in an specific way that make it relevant for decision making. However the human brain is responsible for the magic of understanding a situation using this information. A tool will never be able to do this. Humans performs very poorly with repetitive processes but are great creating things based on information understanding. To break the wall and invade the “Insights” arena it is

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