FROM THE IMPACT TO THE EXPERIENCE – AMDIA INTEGRA 2010

The next 2nd of November is AMDIA Integra 2010, one of the most important Interactive and Digital Marketing events in the region (AMDIA stands for The direct and interactive marketing Association from Argentina).  I have the honor of being invited as speaker to talk about Managing the Value Chain in Real Time with an amazing group of people like 1- David Sable, Vice Presidente y COO at Wunderman 2- Ron Jacobs, President & Founder at Jacobs & Clevenger. 3- Ruth Stevens, Customer acquisition & retention Consultant. 4- Michael Fisher, VP of Sales & Marketing at ALTERIAN. 5- Alfonso Marián, Creative Director at  Shackleton. 6- Roberto Igarza, author

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THE DAY WEB ANALYTICS BECAME POLYGAMOUS

When we talk about web analytics we normally put the website in the middle of the analysis. However it is getting harder to keep that idea in mind when you have Apps that are being measured no matter they are being displayed on a website, in Facebook, in a mobile site or even with an snippet into thousands of blogs or websites.Actually a particular website could be displayed in several different type of gadgets like a Desktop, a laptop, a mobile phone, a tablet, an MP3 player with internet, an GPS with internet, and so on and on and on… So is really hard to have Web Analytics as a monogamous activity (in love just with the

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HOW TO AVOID RISK WITH TWIN ANALYTICS

If you are using a page tagging web analytics solution you must be aware that your information is being (in the most of cases) saved in a third party database, ergo if anything happen with your service provider or you just want to change it you will lose your historic information. Your historic information is all what you’ve got to plan your future action, so losing it will leave you almost blind. So one way for avoiding this risk is just implementing another web analytics tool in parallel. I mean, I’m not talking about training you and your team for

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WANT A BENCHMARK? YOU BETTER GET A MIRROR

I’d like to invite you to EMMS 2010 (Email Marketing Made Simple) on of the most important email marketing events in Latin America. So if you are near Buenos Aires I highly recommend you to take your ride and head to Paseo La plaza (Av. Corrientes 1660, Ciudad de Buenos Aires, Tel +5411- 6520-5353. Among this year Speakers talking about Social Marketing and Social Email Marketing are Adolfo Kvitca (SPSS), Alejandro Aguilera (Doppler), Franco Carrera (Doppler), Jonathan Baldovino (Doppler), Juan Damia (In this opportunity with my Socialmetrix Hat on) and a surprise speaker…coooool! If you are not near the Tango City no problem mate! Just go here and register to the streaming…see you there! I take advantage to thanks the organizing team for

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