What’s your objective today?

One of the most important actions you can take in Analytics is begin your day with a plan. Your plan can be very easy, just ask yourself what actions must be taken and by whom. Then think where and how you can get that information. Some information may not be available, do not focus on trying to configure and instal a new platform for that. You can do that in the future, but in order to keep focus on the information you need, forget about that by now. Just try to get as much information as you can, write down all that

Continue reading

BEHIND THE SOCIAL MEDIA SCENE AT SOCIAL MEDIA MONDAYS

Today at Social Media Mondays (Universidad de Palermo, Larrea 1079 at 7pm) , Chris Mordue, Sr. Software Architect at Socialmetrix, will be presenting the “Behind the Social Media Scene“. All you need to know about Social Media Monitoring to understand the what you are analyzing. For about 45 minutes Chris will drive you through topics like, how do Social Monitoring Tools work?, what can this tools measure and what they can’t measure?, what are the main problems in this activity?, what should we expect in the future? among many others topics. About Chris: He is Sr. Software Architect at Socialmetrix, BS in Bioengineering at University of Washington, BS in Computer Engineering at

Continue reading

FIVE TIPS FOR SUCCESSFUL ONLINE PROJECTS

The Internet projects have a particular complexity, everything is changing constantly. In this kind of environment is very risky to base your decisions for new projects in previous ones since the possibility that the same formula works in this new very unique situation is almost null. Due to the above mentioned situation is normal that managers and analysts have to make decisions based on very unique and particular scenarios, that is why I highly recommend going beyond the conventional Analytics activities focusing on comprehend the human mind and understand the analyzed system: 1- Every new problem must be taken as that…a new problem. Never try to compare it to some previous one. 2- Defining the solution or

Continue reading

Five tips for successful digital projects

Digital projects have a particular complexity based on the reality that everything is constantly changing. In this kind of environment is very risky to base your decisions for new projects in previous ones since the possibility that the same formula works in this new very unique situation is almost cero. Due to the above mentioned situation is normal that managers and analysts have to make decisions based on very unique and particular scenarios. That is why I highly recommend going beyond the conventional Analytics activities focusing on comprehend the human mind and understand the analyzed system (or project): 1- Every new problem must be taken as that…a new problem. Never try to compare it to

Continue reading

LAUNCH EVENT – META ANALYTICS

This Wednesday March 16th I’ll be presenting my book Meta Analytics, the new book of the Management and Marketing collection from the Universidad de Palermo’s Graduate School of Business. Where: Universidad de Palermo, Larrea 1079, City of Buenos Aires. When: Wednesday 16th of March, 7 pm. For more information call (+5411) 5199-4500 ext. 2313 or e-mail at eventosface@palermo.edu

Continue reading