Data Driven Culture – Dealing with “change resistance”

If you are in the middle of the process of convincing your boss to begin with Analytics activities, you will definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. You have to know that becoming data driven requires a cultural, more than a technical change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.

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WEB ANALYTICS – THE STRATEGY FOR OVERCOMING THE RESISTANCE TO CHANGE

If you are in the middle of the process of convincing your boss to begin with the Web Analytics activities you will, as we already talked at my book Meta Analytics, definitely face a lot of troubles trying to make people (not just you boss) overcome the resistance to change. Don’t you ever underestimate the power of people resisting to change. So take a look at the following video and prepare for a very challenging ride.

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TODAY AT #MMETROMX

Hi there, today at 12 pm I’ll be speaking at #MMetrOMX a Mexican Web Analytics event. During about an hour Mónica Elias from Codice, Sergio Maldonado from MV Consultora and me will be speaking about Web Analytics in the different markets as well as discussing about unsuccessful projects, (yes, I said “UN”) why not? It’s not great learning from fails!? (Great idea Enrique!). Well if you want to follow the event here I leave you the URL of the #MMetrOMX streaming See you there!

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