Web Analytics, Digital Analytics, Online Analytics…why don’t we keep it simple?

Today’s WebAnalytics industry is discussing about how relevant is today the use of the term “Web Analytics”. So the general idea is finding a term that better defines our activity so, some ideas are Online Analytics, Digital Analytics, etc. But before trying to find a new term why don’t we define the root term, “Analytics”. If you go to Wikipediayou will find this definition “Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry“. It’s looks pretty much like what I do in my daily work so why should we add any other word? If you pay attention I never (in some particular cases)

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Tell me what’s your type of marketing and I’ll tell you who you are

Traditional Marketing, Digital Marketing, Online Marketing, Direct Marketing, Social Media Marketingand Email Marketing and some of the hundred types of Marketing we hear about. Marketing stands for generating market or demand. So in my opinion there is just one strategy, I mean, that one. A company needs income and benefits to keep on track, if the companies do not generate income and benefits they, earlier or later, will be out of the market. So, in my opinion, strategically talking, there is just ONE Marketing. The one responsible of bringing money to the company, besides the decision is going to online, digital, social, or whatever else marketing. So, online

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Analytics tools – Behind the scene

In this post I will talk about what I think it is important about analytics tools. When I say analytics tools I’m not just talking about those tools that analyzes the behavior into a particular website (whatever you call a website) like Google Analytics, Yahoo! Web Analytics or Omniture. I’m talking about all the Analytics tools, included the other ones that analyzes Behavioral information like campaigns, A/B testing and email marketing. Also the ones that analyzes attitudinal like Social Media Analytics and surveys. The process begins with information retrieval. All the above mentioned tools has a particular way of doing that, even tools that do the same work, at least, slightly different. That difference would

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Digital Analytics Association new board of directors

As the result of the election process carried on last month the following directors were elected. Returning – Vicky Brock, Consultant, UK – June Dershewitz, Practitioner, USA – John Lovett, Consultant, USA – Dennis Mortensen, Vendor, USA – Jim Sterne, Consultant, USA Slate (Approved) – Shari Cleary, Practitioner, USA – Jodi McDermott, Vendor, USA – Peter Sanborn, Practitioner, USA (Returning) – Ed Wu, Practitioner, USA (Returning) – Alex Yoder, Vendor, USA (Returning) At Large (2) – Joe Megibow, Practitioner, USA – Bob Page, Practitioner, USA Congratulations to all of them from the WAA Latin American team, Daniel Falcon (Perú), Enrique

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