The top performance metrics that matter most

Today eMarketer publish a note with an study about the metrics that matter most. The result in the following chart: So, Clickthrouhgs, Traffic to website, Lead Generation/User opt-in, Pageviews (then what’s traffic?), Incremental Sales, ROI, Customer Retention/reactivation, Offer response rates, Requests for more information and Brand Lift or awareness are the metrics that most matters…now I understands a lot!

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A&N Media makes first Latin American investment in Endeavor firm Socialmetrix

I’m glad to announce that the British Public Firm A&N Media had acquired a Minority stake in the business of Socialmetrix, company built by this amazing people and I. The investment will directly finance the company’s international expansion, as well as an innovative and aggressive plan in product development. All the Socialmetrix Team and I wanted to thanks Vivian Baring (Chairman of AN International Media), Gabriela Ruggeri and the rest of A&N Media’s team for trusting in our project and in us in particular for this investment. For more information go to Endeavor Global.

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