Dennis Mortensen’s Visual Revenues secures Series A seed founding

Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors.  The investment will be used to accelerate product development of company’s Predictive Analytics Platform for Media Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what

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Campaign comparison Google Analytics vs. Yahoo! Web Analytics

Which is the best Web Analytics solution? That’s one of the most frequently asked questions in this industry. Unfortunately things in the world are not that easy, because if there is one “best” solution why would people buy another one? If there is one “best” solution why competitors don’t just work on the same line of development? Most of the current solutions are the best…for a particular need. So the first thing to define it is what is your need. Let’s see a very simple example comparing Google Analytics vs Yahoo! Web Analytics (or Y!WA): 1. Campaigns with Google Analytics: Google Analytics

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Attribution Models, Constraint management vs direct attribution

The last month I attended eMetrics New York, probably the most important and relevant event in our industry, which was incredible well organized by amazing people like Jim Sterne (a little history of it) and with a range of topics to satisfy even the most particular taste. I wasn’t able to listen all the presentations because I was at our booth, but the average quality of presentations was pretty good. The only thing is that, apparently, we have a new fashion word, let me introduce you the best, the most important and relevant word from the Online marketing industry…with you…”Attribution“. Now, seriously…I’m surprised

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Is the Social Media Monitoring tools industry getting mature?

One of the indicators that shows that a particular vendor industry is getting mature is when the quantity of new solutions decreasing. This situation happens when the extraordinary benefits decreased at the point where the new players get troubles to earn money. A month ago or so I received an email IDEYA (A Business and Marketing consultancy firm) with a report calle “Social Media Monitoring Tools and Services”. The report is paid but they share some interesting in the Excerpts pdf or the report presentation. Two interesting points: 1. The quantity of new solutions launched per year (by introduction date) is decreased in 2010 for

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Report your Google Plus in Google Analytics and Webmasters tools

Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in “Top Performance Metrics“. Last week Google released the +1 button, kind of a “Like” but for the Google+ Project. The best part of this released is that Google thought about integration from the beginning and you can measure the +1 button from Google Webmasters tools and Google Analytics understanding how +1 affect

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