Analytical Claustrophobia

The possibility of having two projects based on similar systems are almost null. I mean, even when you can have an eCommerce that sells Golf stuff and your competitor has the very same thing, both are not gonna work in the same way. All the elements of both systems will not interact in the same way so the experience will not be the same and the way the elements interact in order to reach the system’s objective will definitely not even similar. With the above mentioned differences is easy to understand why we need that the information platforms (Website Analytics,

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The real value of Text Mining and Sentiment Analysis for Analytics proposes

We talked a lot in this blog about the different type of information and the value of each of them. One type of information is “Behavioral information“, useful to answer the “What are people doing”. Even when some people mix up Analytics with Website Analytics, the true is that Analytics it is much more than that. You can answer “What are people doing” with behavioral information, but not “Why they are doing what they are doing”. That it’s a huge problem…I mean, at least if you want to do something with the information like make a decision that drives your

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Back from Google Analytics Summit 2011

It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way. I’m not sure what it is and what it is not under NDA so I wont go in depth about new launches and developments. The most important things I wanted to mention are: 1. The first day was basically an overall presentation about the platform improvements. All of them where

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