Dad is back and will lift your conversions

It’s seems like nothing changed for so many years…take a look at this post “Desired Advertising – DAD – Is that possible?“ and tell me if it is not actual? It is, and it is for the reason that the base of it it is that advertising should be planned and executed as a service it self and not as an stupid and intrusive manner of stolling peoples’ attention. With the above in mind and always following the Web Analytics Association’s Code of Ethics, Imagine how better could be your clients that you contact them considering their interests and needs, following

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“Underestimate tools” is a great first step for an Analytics professional

In more than 14 years working with internet information I’m seeing the very same situation happening over and over again. The first contact of a person in the Analytics world is related to tools. I’ve being talking a lot about it, we all know how hard is for the average civilians separate analytics tools from the practices. We committed a huge error branding tools with the same name than the practice it self (same problem than the CRM people committed with their practices and tools). So, when someone starts walking in the Analytics way their main focus is on learning using tools

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