The Yahoo! Web Analytics Merchandising Report

If you have an eCommerce project and have installed Yahoo! Web Analytics, or you haven’t but you are thinking about implementing it I drop you some interesting tips about the Merchandising Report. The Merchandising report it’s an awesome additional reporting solution if you already have the eCommerce report installed. With the Yahoo! Web Analytics Merchandise Report you will be able to track not just the regular stuff from each sale like the individual products your customers preview, add to their shopping cart and purchase but also it allows you to define categories for your products, create custom reports, and update

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Campaign Attribution in Google Analytics

In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution. Google Analytics, as the other Web Analytics solutions allows you to identify from which source each conversion came from. Each platform has a particular attribution definition, ergo, it attributes the conversions in a very particular way and could or could not be the same as any other tool you may use. The key, as always in digital measurement, is identifying

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Analytics Interview to Mercado Libre’s CTO Daniel Rabinovich

After the presentation I shared with you in my previous post I felt that I need more information from the CTO of Mercado Libre Daniel Rabinovich. So I invited him to an interview. A little background about Daniel: Daniel landed in Mercado Libre far in the year 2000 as Senior Developer. In just two years he was promoted to the Software Architect position to be  promoted again in 2003 to the Software Developer Manager position. He worked in that position un till 2007 when he was promoted again, in this case to the Software Developer Director position, then to the Product Development

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