Welcome NYU to Argentina

A few weeks ago I was invited by the Universidad de Palermo to talk about entrepreneurship for 220 NYU’s Business Students. The other speakers where John Hudson, Luis Navas (Conexia) and Rodolfo Montes de Oca (Zott).                         John Hudson, CEA Global Education Argentina, was talking about “Cultural and consumer behavior differences between USA and Latin America” while Luis, Rodolfo and me were talking about “Starting up a Business in Argentina: Challenges and opportunities” (We are all Endeavor Entrepreneurs). Xiao Ma, NYU student said “It was very useful to attend these talks, the economies of

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Measuring Churn Rate for non opt-out business

Churn Rate (sometimes called attrition rate) is a very useful metric, that measures the number of individuals or items moving into or out of a collective over a specific period of time. Churn rate, when applied to a customer base, refers to the proportion of contractual customers or subscribers who leave a supplier during a given time period. It is a possible indicator of customer dissatisfaction, cheaper and/or better offers from the competition, more successful sales and/or marketing by the competition, or reasons having to do with the customer life cycle (Wikipedia). So if you work in a company that provides

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See you at eMetrics Chicago

Next June (from the 24th to the 26th) I’ll visiting Chicago, besides of being exited about the opportunity of going to the Buddy Guy’s Legend Bar (Always is a good moment for listening my favorite music) I’ve also the honor of being one of the speakers at eMetrics Chicago. For those who are not familiar with eMetrics, it is the most important Analytics’ event (or Digital Analytics ) founded by Jim Sterne (Also one of the founders of the Digital Analytics Association and serial Book’s Writer). If you want to go today is the last day for the super early bird

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Goodbye Web Analytics, welcome Digital Analytics!

As you probably know, the Organization that joins the efforts of the Analytics professionals from the world regarding standards, best practices, Ethics, etc, is the Web Analytics Association. The Web Analytics Association born in 2003 when the abundant enthusiasm for an independent web analytics organization was readily apparent after only one evening in the lobby bar at the 2003 Emetrics Summit in Santa Barbara… Hundreds of phone calls and thousands of emails later, the three founders made the idea legal and convinced Seth Romanow from HP, search marketer Andrea Hadley, and web analytics executives Rand Schulman (WebSideStory) and Greg Drew

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