The Digital Analytics position lands to the TV

Ten years ago or so, talking about Analytics was something interesting for a couple of nerds and geeks, and not just in Latin America, but in the world. Two weeks ago I was Invited to talk about the Digital Analytics job in one of my favorite TV programs, “Argentina para Armar”. Tom (from Intellignos) and I were talking probably for the very first time to a non nerdy audience about what is Digital Analytics about. And you know what? I received dozens of emails asking for more information about this “profession”! If you are in this industry probably sometimes you

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