Hello Google Consumer Surveys, hello attitudinal information

We are talking about the 360 information model for about 6 years so far, trying to convince marketers and decision digital makers and decision makers about using more information than just behavioral. Why? Because you can’t get answer from a source that is not able to provide it. Behavioral information just tells you what people are doing, just that, not why or when. So if what you wanted to know is why the users of your site are behaving in a particular way. Some time ago we talked about 4QSuite, a service that allows you to evaluate the online experience, measure

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