Collapsing myths in digital marketing

Paraphrasing my colleague Eric Peterson, I’ll do my part to demystify, in this case, the digital marketing. We are all talking about how wonderful and beneficial it is, for both online and offline. Everything that it is online is cool, is the future, offline it’s old fashion, the past, something that sooner or later will be done, finished, and we are gonna be all happy about that. As we say this kind of things we are reading the newspaper (the “offline” version), watching tv and listening the radio. If we lose the cable signal, we don’t receive the newspaper or

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Universal Analytics – Hyperbolic with substance

The last monday, 28 of October 2012, was a great day with with some amazing announcements at the Google Analytics Summit 2012 (#GASummit). Google had launched its new strategy that even when it sounds a little hyperbolic  (Universal Analytics?), it has substance. With this new strategy Google Analytics is trying to move out from the Cookie centric (browser centric) measurement model to a new user centric model, which is GREAT! It means that they are not going to use cookies any more? No…means that they are still using the cookie but it will save a user ID (that will remain

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