The US ICT Market optimistic about Analytics and BI investments

According to a report by Forrester Research the total Total U.S. ICT market in 2011 was $962B with the majority being generated from software sales ($208B) followed by Telecom Services ($199B) and IT Consulting and Systems Integration Services ($188B). The following graphic show the U.S. ICT market for 2011. Forrester forecast for analytics and BI are more optimistic.  When customer experience and engagement is taken into account, the forecast seems high. Salesforce knows how to translate trial users into customers. The question is can they do this fast enough in 2012 throughout the enterprise and mid-tier accounts to keep up their

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Awards of excellence – Digital Analytics Association

As every year the Digital Analytics Association is conducting the Awards for Excellence. This year I can’t be more glad with the nominations, not just because I was nominated as practitioner of the year but also Intellignos was Nominated as Most Influential Vendor! Intellignos has an amazing team headed by the awesomely perfectionist Richard Dawson, that can definitely win any prize but the idea of being nominated with companies like Adobe and Google is the best way to let us know that we are on the right track. Congratulations Intelligners, you rock! Intellignos and me are waiting for your vote

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Social Analytics the key responsable for making real time marketing come true

I was reading a very interesting research by eMarketer that begins this way ¨Marketers know the value of social data but interpretation remains a challenge¨ and I thought, are we still having the same problems than 10 years ago. I mean, we are not talking about Social Analytics, a pretty new work in ¨the block¨ but at the end the day it´s the same thing. 1. The digital era fill the desks with information: Well, even when this is totally true we can complain about it. Come on, we are talking about it for more than 10 years and is

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