How to make a self explaining reports

The Digital Analytics Association defines Digital Analytics as the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising digital usage. It’s not a minor thing that analysis and reporting are separated. Analysis and reporting are two really different things. 1. Analysis: Is the process of breaking a complex topic or […]

Marketing is about people buying intention. Conjoint Analysis 101.

We’ve already talked that companies have one main objetive, earning money. If we add the variable ‘t’ we can split this main objetive in two, present and future earnings. The present earnings is the Company’s current economic result, while the future earnings are determined by the buying intention. On the other hand the above mentioned […]