All you need to know about the Google Attribution Model which is not much by now

Well, remember that in my past post I was talking about trusting your main source of value to a third party that can have a different objective/s than yours? I also mentioned the example of using Google Attribution Model. Well, if I would be Google I would try with all my might to be the one that sets the standard of the attribution model the people use. Why? Because the attribution model is the one that tells you how and where you should invest your advertising budget. So, apparently Google is aligned with that idea, because has just launched their “free Google Attribution” model.

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Here’s why you should develop your own Attribution Model

The good news is that an Attribution model can be a fantastic insight source that can make you generate a huge impact in your company’s bottom line. The bad news is that the impact can be amazingly good or bad, too bad. As you can imagine our industry works similar than any other industry. Standards are set by the market leaders. The most used solution for Analytics in the world is Google Analytics, ergo, the set standard is, as you can imagine, Googlecentric. So Google was telling us that last click is the standard unless, of course, Adwords is involved

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