Dealing with overpromising vendors in an hyperbolic digital marketing world

We are living in a quite particular digital industry. Technology had invaded humanity so almost everyone today knows “something” about technology. In any case the “levels of knowledge” do actually make a big difference. The partial knowledge of technology produced a surprising effect. Right now, people believe that technology can solve everything. That’s why it is normal that when you talk about a technological advance with random people, those with lower knowledge are less surprised than those with higher knowledge. It seems like there is a inversely proportional relationship among tech knowledge and surprising capacity that is getting worse and

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