HOWA Buenos Aires 2013!

Organised by Intellignos, December 10th at the headquarters of the Faculty of Economics of the University of Palermo, the seventh edition of HOWA Buenos Aires, the most important analytics event of the year. Register Here for free When? The 10th of December 2013 from 9am to 6pm. Where? Universidad de Palermo, Larrea 1079, Ciudad de Buenos Aires. Schedule 9 a 9.30 hs Presentación y repaso de temas del año – Auditorio Information Gandalfs Analytics Ninjas 9.35 a 10.20hs Cross device Tracking  Cross device análisis 10.25 a 11.15 hs  Herramientas de usabilidad  UX Analytics 11.20 a 12.05 hs Coffe Break 12.05 a 13.00 hs

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If you wanted to know what they are thinking just go and ask them

Multivariate or A/B testing is very cool and useful. Today’s solutions are very flexible and allows you to test several pieces of marketing (ads, lading pages, etc) in real time without the need of being an expert. You have tools for any particular need, free solutions like Google Content Experiments; paid solutions for a low price like Convert, Optimizely, Unbounce and VWO; and paid solutions for bigger budgets like Adobe Test & Target, Sitespect and Autonomy optimost among others.     Even though this kind of solutions are great and useful it is important to know what are they useful

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Awards of excellence 2013 – Digital Analytics Association

As every year the Digital Analytics Association is conducting the Awards for Excellence. This year I can’t be more glad with the nominations, not just because I was nominated as practitioner of the year but also Intellignos was Nominated as Most Influential Vendor! Intellignos has an amazing team headed by the awesomely perfectionist Richard Dawson, that can definitely win any prize but the idea of being nominated with companies like Adobe and Google is the best way to let us know that we are on the right track. Congratulations Intelligners, you rock! Intellignos and me are waiting for your vote

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How to improve your online businesses and not die trying

The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughtput.

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SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase 🙂 ) and I have the honor of being one of the three Web Analytics Panelists. The other two are

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