US Hispanics Advetising Spending

I’ve read in E-Marketer a very interesting report from Advertising Age reported that last year US advertisers spent 64% of their Hispanic-targeted media budgets on Spanish-language broadcast and cable TV networks, while Internet display ads garnered less than 5%. “Hispanic consumers under the age of 35 are spending more time online than watching TV

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Export GA reports into Google docs with just one click

Reading the Blog Spanish Gringo (great name) from Micheal Freeman I fount a very interesting tip for Google Analytics. With your current Google Analytics version if you want to export a report to Excel you have to click on “export –> CSV”. If you do so, you will probably face a problem trying to import the CSV to Excel (you can, but it looks weird). So Micheal got the answer on “Greasemonkey” and now you can export your report into a spreadsheet directly to Google Docs with just one click. Sounds great uh, I guess it is. Installation 1- Install

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GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region. The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts. Congratulations Enrique, Great initiative!!! Enrique is at my right (I’m with the unforgetable “tag my ass”

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White Paper IV – Social Networks in Latin America – Second Part

Social Networks in Latam (Second part) According comScore estimations- March 2008 – the number of internet users in the 5 major countries of the region (Argentina, Brazil, Chile, Colombia and Mexico) are 47.5 million. If we also consider the Internet users in Puerto Rico and US Hispanics the number reach the 67.5 million. During the month of March the number of unique visitors from 9 social networks we analyzed (bebo, facebook, friendster, hi5, myspace, netlog, orkut, sonico y tagged) sum 37 million in these five countries in Latin America.

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The Web Analytics Association Announces the 2008 Board of Directors

Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors. * Vicky Brock, Highland Business Research, Inverness Highlands, Scotland * June Dershewitz, Semphonic, San Francisco, CA * Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada * Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA * Alex Langshur, PublicInsite, Medford, MA * Neil Mason, Applied Insights, Oxford, England * Lauria Paxia, I.C.C. S.r.l., Catania, Italy * Seth Romanow, Microsoft, Redmond, WA * Marshall Sponder, Monster Worldwide, New York, NY * Robbin Steif, LunaMetrics,

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Since Indextools for Free nothing will ever be the same

Remember “Since Gatineau nothing will ever be the same“? Well, apparently I was correct but probably failed in one thing…”time”. I thought the market would adjust gradually, free tools get smarter, paid tools should also get smarter and cheaper. I always said that, in my opinion, paid Web Analytics tools could be cheaper, actually must be cheaper, so I was looking at the above mentioned dynamic as something really positive. The Indextools acquisition by Yahoo! is not another acquisition, it is a milestone in the Web Anlalytics market, actually this acquisition is already Shaking the market in front of the

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