Analytics 2.0 better information = better results

Almost two years ago, while all the people were in love with adwords (with SEM in general, but mainly with adwords) I was talking about something I called DAD (or desired advertising). This “theory” proposed that segmentation was key on advertising, but not just a geographic segmentation, a deeper segmentation that allows that a particular person receive the advertising impact, at the right moment, by the right media and vehicle, and if we are lucky and it really effective hi not only will allow this ad impacts him (down the psychological barriers) but also recommend it to other people that

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Barcamp Buenos Aires

Finally we had the First Barcamp in Buenos Aires. It was awesome!!! I would like to thanks to the people that made it possible: Lucas Lopatin – CTO – United Virtualities Ismael Briasco – Founder – psicofxp.com Joel Chornik – Founder – ELSERVER.com Nicolas Alen – Founder – ELSERVER.com Soledad Chianese – ELSERVER.com I would like to thanks also to Ren

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