Posting from Wordcamp Argentina

Right now I am at Wordcamp Argentina. Matt’s presentation is over (Matt Mullenberg, wordpress founder) and Leo Prieto (thanks for Matt’s picture) is talking about Blogs and Mundo 2.0 (Blogs and World 2.0). Matt’s presentation was really cool, and he announced theme marketplace in the near future. He also said that he “as a blogger” is not very interested in web analytics, just look at some basic metrics (google analytics dashboard) and thats it.

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Analytics 2.0 better information = better results

Almost two years ago, while all the people were in love with adwords (with SEM in general, but mainly with adwords) I was talking about something I called DAD (or desired advertising). This “theory” proposed that segmentation was key on advertising, but not just a geographic segmentation, a deeper segmentation that allows that a particular person receive the advertising impact, at the right moment, by the right media and vehicle, and if we are lucky and it really effective hi not only will allow this ad impacts him (down the psychological barriers) but also recommend it to other people that

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Barcamp Buenos Aires

Finally we had the First Barcamp in Buenos Aires. It was awesome!!! I’d like to personally thanks to the people that made it possible: Lucas Lopatin – CTO – United Virtualities Ismael Briasco – Founder – psicofxp.com Joel Chornik – Founder – ELSERVER.comNicolas Alen – Founder – ELSERVER.comSoledad Chianese – ELSERVER.com I would like to thanks also to¬†Ren√©¬†from¬†OX2¬†that presented to us, very briefly, several case studies related with Analytics. His presentation finished with a Questions and Anwers session that people really enjoyed. I meet lot of interesting people and brillant minds. I will write later a more detailed post¬†¬†. Here

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Welcome to Analytics 2.0

Internet is changing from being a¬†‚Äúparallel world‚Ä̬†where some people access to a place where a huge part of the world‚Äôs population spends their time. The global internet penetration climbed to¬†18%¬†which means that from a total population of 6,574,666,417, there are 1,173,109,925 people that access to internet. If we consider that North America was the pioneer and its penetration is almost 70% we could infer that in the near future the global penetration trends to reach those levels. The new scenario seems to be very promising to all the online players. But how will this new scenario affect the Web Analytics

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