Asking the right questions to the right sources

We already talked about how important is asking the right questions before sitting in front of a particular data source. It makes easier your work since you only need to fill the blanks with information instead of sitting in front of a data source for one, two or three hours looking for “something interesting or useful”. Understanding what questions can answer each data source, it is as important as the question itself. As we talked about five years ago in the Analytics 2.0 model, you have several information sources, each one measure a particular type of interaction between users and

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Standard and non-standard metrics

If you are reading this blog you probably know metrics like Unique Visitors, Visit, Pageview, etc. Those metrics are Standard metrics, which means that the way those metrics are being measured is based on a definition made by a recognized organization (the Web Analytics Association), allowing comparisons among different projects. Actually when someone tells you “I have 10.000 unique visitors”  we all know the meaning of that (10.000 unique browsers being measured by a particular cookie). Standard metrics are very important, actually the Web Analytics Association have  a committee that works very hard trying to define those standards (The standardization

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Analytics Interview to Mercado Libre’s CTO Daniel Rabinovich

After the presentation I shared with you in my previous post I felt that I need more information from the CTO of Mercado Libre Daniel Rabinovich. So I invited him to an interview. A little background about Daniel: Daniel landed in Mercado Libre far in the year 2000 as Senior Developer. In just two years he was promoted to the Software Architect position to be  promoted again in 2003 to the Software Developer Manager position. He worked in that position un till 2007 when he was promoted again, in this case to the Software Developer Director position, then to the Product Development

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The value of an smile – Analytics allows you to counting the uncountable

If you only read the first sentences you will probably think that this post has nothing to do with Analytics (that may be good for some people, but let’s think that since this is an Analytics blog, that is something bad), so let me invite you to read the entire post. Ten days ago I was having vacations after two years. When you don’t have vacations for such a long time you have the expectations that everything goes perfect. The second day of vacations my kids asked me to visit a Dinosaurus thematic restaurant…. I went to a restaurant with

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How to improve your online businesses and not die trying

The main goal in online projects, like in the rest of the industries, it is to maximize the benefits. If you want to do that the key is taking as much as you can from you current capacity (what you already have). The best thing that could happen to us is that much of what we are looking for (our goal) crosses through our system (campaign, website, shopping cart, etc). The effective quantity of things that flows through your system is called throughtput.

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