All you need to know about the Google Attribution Model which is not much by now

Well, remember that in my past post I was talking about trusting your main source of value to a third party that can have a different objective/s than yours? I also mentioned the example of using Google Attribution Model. Well, if I would be Google I would try with all my might to be the one that sets the standard of the attribution model the people use. Why? Because the attribution model is the one that tells you how and where you should invest your advertising budget. So, apparently Google is aligned with that idea, because has just launched their “free Google Attribution” model.

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