Is time just money?

We never have enough time. It’s flying, wasted, or spent. In marketing, we strive to be punctual for meetings and deadlines. So when do we have time to consider time? For culturally sensitive marketers, time is key. When we look to establish an emotional link with a Hispanic consumer, we must consider the elements of culture that control values, thoughts, and behaviors; and time is one of these “dimensions [that] provides the nesting place for archetypes to take root.”

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