Google Analytics changed the session (visit) definition

Last week Google Analytics changed the way the session (or visit) is calculated. Why is this so important? Because your past information will not change, just from now on, ergo when you analyze trends you will identify a variation in you reports comparing before and after the new visit definition, so the first thing you have to do is loading a new event note in your Google Analytics platform so when you analyze the information in the future it will be easy to understand the cause of the variation. Last visit or session definition: More than 30 minutes have elapsed

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Dennis Mortensen’s Visual Revenues secures Series A seed founding

Yesterday I’ve received great news from Dennis Mortensen (Remember, the guy from Indextools, acquired by Yahoo!, today Y!WA), a guy that I admire for his great and pragmatic analytical mind. His company Visual Revenue secured Series A seed founding for USD512k led by Lerer Ventures, SV Angel, Kima Ventures and NYC Seed and joined by 10 individual Angel investors.  The investment will be used to accelerate product development of company’s Predictive Analytics Platform for Media Visual Revenue offers media companies a first-of-its-kind Front Page Decision Support System for online Editors. The solution, which can predict the performance of a piece of content about 15 min. into the future, provides real-time recommendations on what

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Campaign comparison Google Analytics vs. Yahoo! Web Analytics

Which is the best Web Analytics solution? That’s one of the most frequently asked questions in this industry. Unfortunately things in the world are not that easy, because if there is one “best” solution why would people buy another one? If there is one “best” solution why competitors don’t just work on the same line of development? Most of the current solutions are the best…for a particular need. So the first thing to define it is what is your need. Let’s see a very simple example comparing Google Analytics vs Yahoo! Web Analytics (or Y!WA): 1. Campaigns with Google Analytics: Google Analytics

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Attribution Models, Constraint management vs direct attribution

The last month I attended eMetrics New York, probably the most important and relevant event in our industry, which was incredible well organized by amazing people like Jim Sterne (a little history of it) and with a range of topics to satisfy even the most particular taste. I wasn’t able to listen all the presentations because I was at our booth, but the average quality of presentations was pretty good. The only thing is that, apparently, we have a new fashion word, let me introduce you the best, the most important and relevant word from the Online marketing industry…with you…”Attribution“. Now, seriously…I’m surprised

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The top performance metrics that matter most

Today eMarketer publish a note with an study about the metrics that matter most. The result in the following chart: So, Clickthrouhgs, Traffic to website, Lead Generation/User opt-in, Pageviews (then what’s traffic?), Incremental Sales, ROI, Customer Retention/reactivation, Offer response rates, Requests for more information and Brand Lift or awareness are the metrics that most matters…now I understands a lot!

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Web Analytics, Digital Analytics, Online Analytics…why don’t we keep it simple?

Today’s WebAnalytics industry is discussing about how relevant is today the use of the term “Web Analytics”. So the general idea is finding a term that better defines our activity so, some ideas are Online Analytics, Digital Analytics, etc. But before trying to find a new term why don’t we define the root term, “Analytics”. If you go to Wikipediayou will find this definition “Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry“. It’s looks pretty much like what I do in my daily work so why should we add any other word? If you pay attention I never (in some particular cases)

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Tell me what’s your type of marketing and I’ll tell you who you are

Traditional Marketing, Digital Marketing, Online Marketing, Direct Marketing, Social Media Marketingand Email Marketing and some of the hundred types of Marketing we hear about. Marketing stands for generating market or demand. So in my opinion there is just one strategy, I mean, that one. A company needs income and benefits to keep on track, if the companies do not generate income and benefits they, earlier or later, will be out of the market. So, in my opinion, strategically talking, there is just ONE Marketing. The one responsible of bringing money to the company, besides the decision is going to online, digital, social, or whatever else marketing. So, online

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Analytics tools – Behind the scene

In this post I will talk about what I think it is important about analytics tools. When I say analytics tools I’m not just talking about those tools that analyzes the behavior into a particular website (whatever you call a website) like Google Analytics, Yahoo! Web Analytics or Omniture. I’m talking about all the Analytics tools, included the other ones that analyzes Behavioral information like campaigns, A/B testing and email marketing. Also the ones that analyzes attitudinal like Social Media Analytics and surveys. The process begins with information retrieval. All the above mentioned tools has a particular way of doing that, even tools that do the same work, at least, slightly different. That difference would

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What’s your objective today?

One of the most important actions you can take in Analytics is begin your day with a plan. Your plan can be very easy, just ask yourself what actions must be taken and by whom. Then think where and how you can get that information. Some information may not be available, do not focus on trying to configure and instal a new platform for that. You can do that in the future, but in order to keep focus on the information you need, forget about that by now. Just try to get as much information as you can, write down all that

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