Dealing with overpromising vendors in an hyperbolic digital marketing world

We are living in a quite particular digital industry. Technology had invaded humanity so almost everyone today knows “something” about technology. In any case the “levels of knowledge” do actually make a big difference. The partial knowledge of technology produced a surprising effect. People believe that technology can solve everything, right now. That’s why is normal that when you talk about a technological advance with random people, those with lower knowledge are less surprise than those with higher knowledge. It seems like there is an inversely proportional relationship among tech knowledge and surprising capacity that is getting worse and worse.

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