Landing to Webcongress Bogota with the lastest news on Big Data Analytics

Ouali did it again. He is putting together more than 1200 people from the digital marketing industry in one just one place to talk about the latest news and techniques. Webcongress had become the main tech event and I’m pleased to tell you that again, I’m part of it. I have the pleasure of joining a panel with Mónica María Zuluaga, Marketing Director at Caracol Televisión to discuss how Big Data Analytics is changing the way we market our products. I will also be presenting information on the level of evolution of the Latin American market in general and the Colombian market in

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HOWA Buenos Aires 2013!

Organised by Intellignos, December 10th at the headquarters of the Faculty of Economics of the University of Palermo, the seventh edition of HOWA Buenos Aires, the most important analytics event of the year. Register Here for free When? The 10th of December 2013 from 9am to 6pm. Where? Universidad de Palermo, Larrea 1079, Ciudad de Buenos Aires. Schedule 9 a 9.30 hs Presentación y repaso de temas del año – Auditorio Information Gandalfs Analytics Ninjas 9.35 a 10.20hs Cross device Tracking  Cross device análisis 10.25 a 11.15 hs  Herramientas de usabilidad  UX Analytics 11.20 a 12.05 hs Coffe Break 12.05 a 13.00 hs

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SMX lands again in Buenos Aires, with a Web Analytics Panel!

The SMX Event is landing in Buenos Aires in its second edition. SMX is one of the most important “Search” events in the world, so if you work in something related, not just with “Search” but with Internet, you must attend it.This event is gonna be a very particular one, since it includes a the Web Analytics panel (yes, I said in Buenos Aires and Analytics in the same phrase 🙂 ) and I have the honor of being one of the three Web Analytics Panelists. The other two are

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The first GAAC lands on Hispanic Latam

Last week I’ve received an email from Enrique Quevedo (the Google Analytics Guy in Latam) officially announcing that Intellignos (Company that I co-founded) was confirmed as Google Analytics Authorized Consultant, becoming the first (and only by now) GAAC in Hispanic Latam. I am so glad because it is not only a great challenge for Intellignos, but also demonstrate the interest of Google Analytics in the Latin American Market. So, let’s stop talking and let’s rock! About the Google Authorized Consultant Program? This is the Google’s explanation: Instead of charging hefty fees for Google Analytics and pushing you into a one-size-fits-all

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GAAC training in Buenos Aires

Yesterday (thursday 5th of June) was the first GAAC (Google Analytics Authorized Consultant) training in Buenos Aires. The event was planned by the untiring Enrique Quevedo. Enrique, who was also the speaker, has the non-minor task of developing the product through the Latam Region. The training lasted two days, the first day was focused on Business while the second was 100% technical. The training went from general to specific topics, and was both technical and pragmatic making very simple to incorporate pretty difficult concepts. Congratulations Enrique, Great initiative!!! Enrique is at my right (I’m with the unforgetable “tag my ass”

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The Web Analytics Association Announces the 2008 Board of Directors

Finally the Web Analytics Association Announced the list of the 2008 Directors. I’m so glad (and proud) of having the following names in the Board of Directors. * Vicky Brock, Highland Business Research, Inverness Highlands, Scotland * June Dershewitz, Semphonic, San Francisco, CA * Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada * Avinash Kaushik, Author, Analytics Evangelist – Google, Mountain View, CA * Alex Langshur, PublicInsite, Medford, MA * Neil Mason, Applied Insights, Oxford, England * Lauria Paxia, I.C.C. S.r.l., Catania, Italy * Seth Romanow, Microsoft, Redmond, WA * Marshall Sponder, Monster Worldwide, New York, NY * Robbin Steif, LunaMetrics,

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Web Analytics Association 2008 Elections

The next 24th of March 2008 the members of the Web Analytics Association will be electing six of the twelve directors of its Committee. I am delighted to announce that I am one of the 17 nominees, thanks to the support received mainly by Avinash and Enrique. I would also like to thanks to Nerina Luloaga for her support on generating the required documents. Since the nominees information is only available for WAA members, there is not much information I can provide about them, but I can tell you that all of them are very recognized professionals with a vast

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