Universal Analytics – Hyperbolic with substance

The last monday, 28 of October 2012, was a great day with with some amazing announcements at the Google Analytics Summit 2012 (#GASummit). Google had launched its new strategy that even when it sounds a little hyperbolic  (Universal Analytics?), it has substance. With this new strategy Google Analytics is trying to move out from the Cookie centric (browser centric) measurement model to a new user centric model, which is GREAT! It means that they are not going to use cookies any more? No…means that they are still using the cookie but it will save a user ID (that will remain

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Campaign Attribution in Google Analytics

In this post I’ll talk about how Google Analytics attributes a conversion, technically talking. This is not about how you should analyze conversion attribution, if you are interested in that I suggest you to visit Constraint Management vs Direct Attribution. Google Analytics, as the other Web Analytics solutions allows you to identify from which source each conversion came from. Each platform has a particular attribution definition, ergo, it attributes the conversions in a very particular way and could or could not be the same as any other tool you may use. The key, as always in digital measurement, is identifying

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Back from Google Analytics Summit 2011

It was a very intense week at the Computer History Museum. Jesse Nichols, the tireless Program Partner Manager for Google Analytics and Google Optimizar, did a great job with his team, arranging an event for more than 500 people from all over the world in in a very exquisite way. I’m not sure what it is and what it is not under NDA so I wont go in depth about new launches and developments. The most important things I wanted to mention are: 1. The first day was basically an overall presentation about the platform improvements. All of them where

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Report your Google Plus in Google Analytics and Webmasters tools

Well, it is great to find out that at least some players in the industry are taken seriously the importance of information integration, the importance of having all the pieces of the puzzle available when creating the decision making scenario. A way to revert the situation displayed in “Top Performance Metrics“. Last week Google released the +1 button, kind of a “Like” but for the Google+ Project. The best part of this released is that Google thought about integration from the beginning and you can measure the +1 button from Google Webmasters tools and Google Analytics understanding how +1 affect

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Google Analytics Launches the Google Analytics App store

Google has recently launched the Google Analytics Application Gallery allowing companies that are developing useful apps to offer their apps to Google Analytics users. The idea is just amazing. As we were talking in this blog for several years, every person of every company of every industry has a very unique information need for making their decisions. Google could take two ways, the first is to develop all the required apps to satisfied the most users as possible, the second is to allow third party developers to do it by their self. The first possibility was very risky for Google since it is really

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