MEASURING “SOCIAL CAMPAIGNS” WITH GOOGLE ANALYTICS

If you are already generating Social Campaigns or are just beginning I recommend you to track them so you can folllow the “plan-action-measure” improving Cycle. Some of you have probably very interesting projects but are not experts in programing or coding and normally avoid this kind of post. Don’t do that! This process is really simple and extremely usefull…give me just five minutes and I’ll show you. 1- Once you have planned your Social Campaign (links with interesting content in Facebook, twitter, Orkut, Sonico, MySpace, Hi5, or any other) you will need to define the Source, Medium and Campaign name (if you are generating multiple links in the same “post” then you can use the variable Content

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GOOGLE ANALYTICS SETUP FOR DUMMIES

If you are about to implement Google Analytics in your site or blog or you did it but  you are not sure if you did it well here you have a detailed explanation about what do you have to configure and why at “Edit Profile Information“. Once you click on Edit you will be driven to the following page. The first field is “Profile Name“. Here you have to use a simple name that let you (and other people) know what is that profile about. I recommend having (at least) two profiles per site, one for the production account and the other for the

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Web Analytics Day in Buenos Aires

I’m very glad to announce that Google is organizing, for the next 25th of June, a Web Analytics Day in Buenos Aires. I have the honor of being one of the speakers of the first of the following topics: 1- Google Analytics Advanced Implementation. 2- Media Planning. 3- Google Analytics Advanced Features. 4- Conversion Optimization. You can register to the event here.

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YOUTUBE INTEGRATED GOOGLE ANALYTICS ON BRAND CHANNELS!

Yesterday the Youtube Business blog announced that they integrated Google Analytics with YouTube brand channels. This will give partners and advertisers a much richer and deeper understanding of their channel’s performance by fully enabling Google Analytics reporting on their channel as if it were their own site. More information at YouTube Biz Blog

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CONVERSION CENTRAL BY GOOGLE ANALYTICS

Google Analytics has just launched “Central de Conversiones” (Conversion Central) which is a Blog with focus on help users to constant optimize their business. I had and have the honor of being part of this project that is lead by the unstoppable Enrique Quevedo and the tireless Jeanette Haber.The blog will be updated twice a week by some of the current Google Analytics Authorized Consultants, amazing people that I have the honor to interact with. I must point out that the focused in not on advertise Google Products but on helping people improving their online businesses (Of course because that

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AVINASH IN THE EARTH OF TANGO

It’s been so long since I’ve interviewed Avinash in this blog (Actually the blog was called damia.com.ar in that time). In that moment I’ve just don’t even imagine having Avinash visiting our country or even Latin America. However some years later that is a fact. The 17th of march Avinash will be landing Buenos Aires bringing with him his contagious passion and love for Web Analytics. The day after he will be presenting at a very exclusive event sponsored by Google. If you don’t know Avinash, something difficult if you work in Internet (and/or had a chat with me  ), he is one of

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YAHOO! WEB ANALYTICS VS. GOOGLE ANALYTICS, AND THE WINNER IS…THE USER

Yesterday I found a very interesting post at vnunet.com. The post called “Yahoo! Trumps Google enterprise Web Analytics” mentioned a report from the independent analyst CMS Watch which, in few words, says that Yahoo! Web Analytics fit best the Enterprise requirements than Google Analytics. You can download the report here. The report confirms what everybody already know but in my opinion doesn’t mention something important that gives relevance to the analysis. Google Analytics and Yahoo! Web Analytics (former Indextools) came from different markets. Google Analytics until last year was focused on SMBs and end users while Yahoo! Web Analytics on the Corporative market. So, what we

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