Holistic (reductionist) vs Systemic approach of organizations and its impact in goals and metrics

We were talking a lot about the importance of considering companies as what they are, systems. Years of an holistic (Reductionist) approach of organizations generated a huge negative impact. The holistic approach, the scientific attempt to provide explanation of complex things in terms of ever smaller entities, says that if you have a company (system) […]

The illogical behavior is finally very logical

Norbert Wiener, who is credited with being the discoverer of cybernetics, called teleological systems to those that have their behaviour regulated by a negative feedback. Negative feedback occurs when some function of the output of a system, process, or mechanism is fed back in a manner that tends to reduce the fluctuations in the output, […]

The hidden part of the iceberg

Has well as you can’t manage what you don’t measure, you can’t measure what you don’t understand or don’t know. That’s why I was writing in the past posts about systems, then about organisational systems. During last years companies were trying, without really achieving any interesting result, to implement data driven cultures as a way […]

Composing parts (Variables) of a Company and their impact in business results

In my previous posts I was talking about theories of systems and the “Meta Theory” called General Theory of Systems as a way of simplifying and studying organisations. In this post we will organise the parts of the Organisation Systems in general categories that can be also taken as “Variables” for its future “Flow Analysis”. […]

How to make a self explaining reports

The Digital Analytics Association defines Digital Analytics as the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising digital usage. It’s not a minor thing that analysis and reporting are separated. Analysis and reporting are two really different things. 1. Analysis: Is the process of breaking a complex topic or […]

Marketing is about people buying intention. Conjoint Analysis 101.

We’ve already talked that companies have one main objetive, earning money. If we add the variable ‘t’ we can split this main objetive in two, present and future earnings. The present earnings is the Company’s current economic result, while the future earnings are determined by the buying intention. On the other hand the above mentioned […]

Information Chaos? Analytics Governance is your only salvation

Most companies were founded in a time when there was a shortage of information. Getting the information was extremely expensive and not very useful since it normally came along late (normally just to justify a decision what was already made) . Today getting information is not expensive any more. Actually you have information everywhere and […]